Dr. Fresh Light Up Firefly children's toothbrushes are designed to increase brushing compliance in children, helping create good oral habits at an early age. The built-in toothbrush timer light flashes for 60 seconds, the dentist recommended time for proper cleaning of each row of teeth. Kids should brush top row of teeth until the light stops flashing, then repeat for the bottom row of teeth. Batteries are included and non-replaceable, when the light no longer flashes, it is time to change your brush (about 3 months).   

• Rainbow of assorted colors: Turquoise, blue, green, orange, red, pink
• Soft bristles for gentle brushing
• Light flashes for one minute by pressing the bottom of handle - brush one minute each, for top and bottom row.
• Makes brushing more FUN, encouraging children to brush their teeth longer and more often.
• Suction cup so toothbrush stays standing up for cleanliness and organization
• Individually blister packed in designer retail packaging, sold in wholesale cases